WhatsApp Business Pricing: What Costs You Can Expect
More than 50 million companies are already using WhatsApp in their customer communication. But how much does WhatsApp Business cost and is it actually worth it?
Today's customers prefer convenience. Chatting instead of calling. Online shopping instead of in-store shopping.
Whatsapp Business lets companies respond to changing user behavior and be available on a channel their customers already use every day.
The benefits of WhatsApp for businesses are clear. But what costs should you expect if you want to offer WhatsApp support?
This article will give you a brief overview of how to set up WhatsApp Business and what costs you can expect for the WhatsApp Business App and the WhatsApp Business API.
- WhatsApp Business App - Free app for small teams
- How much does the WhatsApp Business App cost?
- WhatsApp Business Premium - Paid version of the WhatsApp Business App
- How much does WhatsApp Premium cost?
- WhatsApp Business Platform - Professional customer messaging for small and large companies
- How much does the WhatsApp Business Platform cost? (+table)
- How to quickly and easily get started with WhatsApp Business
Free WhatsApp Business App
The WhatsApp Business App was developed for small businesses with up to five employees. It’s an ideal solution for small, local businesses that don’t have a professional service department, such as Hofladen Sauerland.
The app works similarly to the private WhatsApp people use to talk to friends and family. It also offers businesses some handy additional features for efficient messaging support such as quick replies, a catalog and broadcasts.
One disadvantage is that the WhatsApp Business App is limited to a single employee account, which makes it not suitable for professional customer service - for example, you can’t track which employee sent which messages. Depending on how it’s set up, it’s also problematic in terms of data protection and isn't GDPR-compliant.
How much does the WhatsApp Business App cost?
The WhatsApp Business App is free to download from the App Store and the Google Play Store. You can find our step-by-step guide on how to set up your WhatsApp Business account in our article: “WhatsApp Business Account from app to z - features, costs, setup.”
Only one number may be used per WhatsApp account. If you use your existing private number, your account will be converted into a WhatsApp Business account.
We recommend using a new number for WhatsApp Business. This means you’ll need a new SIM card and either another cell phone or a dual-SIM-capable smartphone.
Note: "User-initiated" does not mean that a company pays for WhatsApp messages from customers. Only when you reply and start a session is this considered a "user-initiated conversation." For example, you don't pay if you receive an unsolicited message and don’t respond. Receiving messages from your customers is always free with the WhatsApp Business API.
You can find a current price overview of WhatsApp at Meta for Developers.
How to quickly and easily get started with WhatsApp Business
Leverage the potential of WhatsApp Business and upgrade your customer communication with the world's most popular messaging app. A spot in your customer’s contact list automatically bridges a close relationship, boosts customer satisfaction and provides better digital service thanks to innovative features.
The WhatsApp Business API is a powerful, GDPR-compliant solution that works for businesses of all sizes and industries. With Userlike, you can get access to the API for just $90 per month – including our WhatsApp Campaigns feature, which allows you to send your customers unique WhatsApp campaigns in the form of newsletters, brochures or individual offers.
Still, WhatsApp is not the only relevant messaging app. That’s why Userlike also provides access to more popular channels, such as website chat, Facebook Messenger, Telegram, Threema and SMS. All channels are combined into one business software for all your customer messaging needs.
If you’re interested, please feel free to reach out to us on our website. We look forward to hearing from you and guiding you as you get started with the WhatsApp Business API!