11 Surprisingly Powerful Lead Capture Software Solutions
Lead capture software is necessary to get your business out there. It helps you find prospects, convince them you are the right fit and turn them into leads.
But here’s the problem: the market is flooded with solutions. For every lead generation strategy you might implement, there are hundreds of options at your fingertips. Picking the right ones to use is time-consuming and no guarantee of lead capture success.
That’s why you need to determine what your business actually needs. To capture leads as effectively as possible, and avoid expensive subscriptions to software that you never actually use, you need to start with these questions: where are your prospects located, and how will you turn them into leads ?
To help you out, I’ve gathered 11 surprisingly powerful lead capture software solutions that will help you with different lead capture tactics. I’ve included a description of each, as well as some main features, so you can stop researching solutions and start capturing leads.
Turn clicks into customers with this website and landing page builder.
Your website is the first step in lead capture. If it isn’t designed with the user in mind and optimized for lead generation, nothing else matters. Fail here, and your best efforts at lead generation will fall short.
This means two things in practice. First, your website needs to be clean and mobile-responsive. Check out our post on creating a lead generation website for more information. Second, you need to incorporate effective lead capture pages. This is the only way your site visitors will be enticed to leave their contact information.
With Leadpages, you can do both. With this software solution, you can quickly build a conversion-optimized and mobile-responsive website without coding skills. This, paired with their innovative landing pages, makes it easy to convert more of your website traffic into leads.
Leadpages also makes it easy to A/B split test the content on your site. Because you can quickly test forms and iterate on what your audience responds best to, you give yourself the best chances for lead capture success. Your leads will thank you for your engaging forms later!
- Intuitive design builder for all your form needs.
- Easy-to-read analytics gives you actionable insights into what is working and what isn’t.
- Easily pair with third-party apps to set up funnels.
Grow your email list and convert subscribers into paying customers.
Email is one of the highest returns on investment you can get for your business. In fact, for every one dollar spent, you can expect a return of $42 . How’s that for efficiency?
To fully take advantage of email marketing, however, the first step is to master forms. If you don’t have them, or don’t know how to make forms that actually convert, all the traffic in the world won’t help save you. You’ll simply leave your leads sitting on the table, and will drastically underperform in your email marketing. Nobody wants that!
That’s why software like Mailmunch is so important. With this solution, it’s easy to create beautiful and engaging email signup forms on your website. This makes earning more leads a lot simpler and allows you to start the process of lead nurturing . Mailmunch also quickly pairs your forms with lead magnets, the holy grail of email lead generation.
- Make pop-ups that are easily customizable and show up exactly where you want them to.
- Build a beautiful newsletter from scratch.
- Receive weekly updates via email with total list growth statistics.
Turn instant chats into long-term customers.
Online chat is one of the surest ways to build a relationship with your site visitors. You’re able to quickly and easily answer any questions your customers might have and provide a solution that most people prefer to phone and email .
Plus, it’s a proactive way to keep your customers’ interest and help them at every stage of their buyer’s journey. Whether they’re searching for the right content on your site or have a question about your product, online chat is all about helpful engagement. It’s time efficient, too: no need to search for a contact page or leave your website to write an email or make a call.
If you want to score these benefits for your own business, Userlike is an excellent choice. We help you build relationships with your audience over time and make it more likely that a site visitor will turn into a lead.
Userlike's chatbot options also let you capture leads outside of your business hours. This makes it easy to forward your warmest leads directly to your agents for quick follow up.
- Quickly and easily chat with your site visitors using operator groups.
- Build and nurture customer relationships with sticky chat and smart customer profiles.
- Reach your customers on the messaging channels they use most like WhatsApp and Facebook Messenger.
Turn website visitors into sales calls.
Even though more and more companies have quit phone support , it is still the main source of lead generation for many companies.
Are you one of them? If so, you need a software solution that not only makes it easy for your site visitors to opt for a call, but highlights the option when they’re most engaged with your business.
CallPage’s easy to install widget gives your website visitors the option to receive a call in 28 seconds. This means less waiting time for your potential leads and more customer conversations overall.
Dramatically lower average response time both increases overall customer satisfaction and lead potential. It also increases the efficiency of your marketing and sales teams. If you are looking to power up your business’s phone game, CallPage is a great place to start.
- Display a call popup option when prospects are the most interested with an innovative lead scoring system.
- Allow your prospect to order calls for a later date with a confirmation notification.
- Integrate seamlessly with favorite tools like Salesforce and Google Analytics.
Promote your content to decision-makers in the B2B industry.
Promoting your content to the right audience can be a hassle. It often involves dealing with multiple publishers instead of using one convenient platform. And even then, you have no idea if the people seeing your content are the right leads for you. This results in a content strategy that is guesswork at best. You don’t deliver your content to the right people, and your content inevitably misses the mark for the ones who do see it.
That’s why NetLine is so valuable: you easily discover who would best connect with your content and when. This is due to the software’s extensive data. With over 35 million filter variations, you ensure that you’re showing your content to exactly who you want to see it.
Plus, with NetLine’s self-service platform, you’re the expert. You can tweak your campaigns whenever you want, and with continual optimization, get the exact leads your business needs. The end result? By delivering your various content to the people most likely to engage with it, you increase your conversion rate much faster. What’s not to love?
- Automatically enroll leads into campaigns.
- Monitor buyer behavior with Audience Explorer.
- Receive constant support from the NetLine team with campaign review and explanation.
Prospect LinkedIn emails for cold outreach.
LinkedIn is essential if you want to reach key B2B decision-makers. It has 750 million users, a third of which are regularly active. Even better, the platform’s massive targeting options make it a breeze to identify potential prospects for your business. A marketer’s dream come true!
But where do you start? With so much information at your fingertips, it can be easy to get overwhelmed.
GetProspect helps you pinpoint potential customers that are a good fit for your company and convert them into bonafide leads. With this software solution, you have access to a LinkedIn database with millions of contacts and companies. Search leads based on numerous categories and get detailed profiles as a result that perfectly match your criteria. Whoever your ideal lead is, GetProspect will help you find them.
Once you’ve collected contact information, it’s time for outreach ! The software’s automation makes your prospecting efforts even easier. Through GetProspect, you are able to launch automated email campaigns according to your own customized triggers. This allows your cold emails to be both quick and targeted.
Say goodbye to uninspired and ineffective LinkedIn outreach!
- Keep up-to-date and verified lead data.
- Easily export all information to your CRM for quick transition to your marketing and sales teams.
- Flexible subscription model for upgrading — or downgrading if you’re a seasonal business.
Create engaging virtual and in-person events.
Virtual events have gained popularity in recent years, and for good reason. They are a time-efficient way to bring together large numbers of people and more reasonably priced than in-person events. In terms of lead capture, events are also an excellent opportunity for the host. They establish a business or organization as an authority in their industry and quickly help build long-lasting relationships.
Regardless of which kind of event you choose to host, Boomset can help. This software gives you access to event data like sales over time, session attendance and demographic breakdown of attendees. This information not only helps you understand event ROI but gives you valuable insight into the sort of prospects you should target for future campaigns. Lead capture also becomes a natural part of attendee registration — you can easily follow up with attendees with the information they used to sign up.
Regardless of the type of event you choose to host, Boomset will help you turn satisfied attendees into leads for your business.
- Receive quick and effortless lead generation via scanning of compatible QR codes and RFID chips.
- Print event schedules and ID badges on demand.
- Easily integrate with registration systems like Bizzabo , Eventbrite and more.
Generate more social media leads faster.
Over 70 percent of marketers believe that social media marketing is an effective form of lead generation. In fact, depending on your business model, social media marketing might even be responsible for the majority of your leads! That makes automating the process important: it saves you time and lets you focus on building relationships with the leads you attract instead.
With TexAU, you have access to over 180+ automations across different social platforms. This includes everything from automatically asking certain people to like your Facebook page to interacting with your competitors’ followers. There are also numerous features that connect your business with the right people to meet your goals. This focuses your prospecting efforts and brings you one step closer to turning potential customers into a lead.
If you are looking to speed up your results from social media marketing, TexAU is both powerful and intuitive.
- Search social media accounts for a specific job title across thousands of companies with TexAU Prospector.
- Use the simple “drag and drop” interface for creating cross-platform workflows.
- Easily integrate with platforms like Zapier to create countless opportunities for lead scraping automations.
Make entertaining quizzes to generate leads.
Quizzes are a fun and engaging way to capture leads. They give your audience more opportunity to engage with your brand and can also heighten the customer experience .
In addition, quizzes make segmenting your audience easy. Different people will give different answers, which sets you up to send them hyper-targeted information based on their demonstrated interests. With quizzes you’re not just collecting email addresses, but getting to know your potential customers personally. Check out these tips for using quizzes for effective lead generation .
Making a quiz for lead generation is easy with Interact. With several quiz types and a user friendly interface, you can have a fun and effective quiz on your site in minutes. Plus, with "branching logic" , you ensure your quizzes are just as dynamic as your audience.
Interact has helped over 50,000 companies generate more than 8,000,000 leads. If you’re looking to inject a little fun into your lead capture plan, be sure to check it out.
- Variety of templates make getting started with your quiz design easy.
- “Drag & Drop Builder” with numerous styling options to brand your quizzes.
- Easily connect with your email service provider for instant segmentation.
Detailed data about all your leads in one place.
Your job isn’t over once you start generating leads. You need to stay organized enough with your leads’ information to effectively sort them. Of course, this organization can be difficult. Your leads come from various platforms and campaigns and might follow very different paths in eventually converting.
Plus, the amount of information you have on any given lead can be complex. Not only do you collect their email address and name, but you may assign them a variety of metrics if implementing lead scoring .
That’s where WhatConverts can help. This lead capture software organizes all of your lead information in one easy-to-use interface. You receive an overview of your lead generation efforts with detailed information on each lead. By using WhatConverts, you’re not only able to see where your best leads come from, but understand and focus on the actions you know will pay off.
With a tool like WhatConverts, you’re not just capturing leads, but managing your relationship with them once you have.
- Label, filter and group leads to easily stay organized.
- Assign value to leads and campaigns with lead management tools.
- Receive detailed reports on your marketing efforts along with behavior and pattern tracking to understand your leads better than ever.
Automate your cold email outreach and increase deliverability.
Cold email is a great channel to generate more leads for your business, create new marketing partnerships, and recruit talent for your workforce.
If you need to send a few emails a day, then doing it manually is completely fine. But when needing to scale a cold email campaign, manual sending is no longer viable. You need a tool to automate it.
With QuickMail, you can easily create cold email outreach campaigns at scale and run them on autopilot. Import prospects directly into your multi-step outreach campaign, follow-up automatically, personalize, A/B test and integrate with your existing stack – QuickMail lets you automate as much of your work as possible.
And if deliverability is important for you, QuickMail is laser-focused on getting your emails into people’s inboxes – from the way they handle sending to warming up your inbox for free.
- Set up multi-step outreach campaigns.
- Automatically follow up with your prospects.
- Improve your deliverability for free.
Our personal suggestion for quick and easy lead capture
If there’s one theme that ties all these lead capture software solutions together, it’s the importance of providing as much value as possible to your prospects.
With Userlike, that’s exactly what you're able to do. Our software solution is not just another lead capture solution, but a way to more intimately connect with your audience and give them exactly what they need — when they need it.
Live chat lets you proactively approach customers. This quick and easy connection lets you help your potential leads fast, clarifies any confusion they have and establishes you as a business dedicated to helping them.
Plus, live chat is a great first step for your lead capture process anyway. It gives you an idea of who your customers are and what they are looking for before you decide to branch out to other platforms. This builds your relationship with your site visitors and makes lead capture a natural part of the process.
You want to help the people on your website, and you want them to turn into leads hungry for your offer. Userlike makes it easy to do both... and much, much more .
Sign up for a free Userlike trial and start capturing more leads without the complicated set up.