15 Creative Customer Service Team Names
The wording of your customer service job titles might seem like the most trivial of details, but it actually conveys expectations of not just what someone in the position does, but of how they do it.
Imagine two salespersons, one titled "Customer Relationship Builder“ and the other "Deal Breaker“: they probably go about doing their work in very different ways. Which one would you rather do business with?
Changing a job title can lead people to see the same job in a new light. One study, published in the Journal of Business and Psychology, found that changing a job’s title causes observers to evaluate the performance of people with that job using different criteria. Another study, in the Journal of Applied Psychology, showed that giving someone a high-status job title has an effect similar to raising their pay.
So what, specifically, can an original customer service team name and job title do? Coming up with a creative team name and set of job titles for your customer service department can accomplish all of the following:
- Giving people on the team a sense of mission and pride
- Reinforcing your company culture
- Setting expectations for customers who interact with the team
- Indicating hierarchy – or a lack of hierarchy, if that’s more in line with your company’s ethos
- Defining goals for the team and for individual members
Of course, that’s all good in theory. The hard part is in actually finding the perfect name. Here are some ideas to get you started.
Names for the Entire Customer Service Team
Before delving into individual job titles, the most basic question is how to refer to your customer service team as a whole.
Consider the generic, three-word name for the entire team: Customer Service Team. Changing any of these three words gives the team name a new shade of meaning.
Changing the first word, Customer, says something about how you see the relationship between your company and your customers. They might simply be “customers,” but they might also be clients, partners, community, or users.
Changing the second word, Service, says something about what the team actually does. Sure, they provide “service.” But maybe they also provide support, care, advocacy or help. Or maybe their goal is customer success.
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Finally, changing the word Team says something about who is doing the work. Are they advocates, heroes, gurus, representatives, champions, specialists, consultants or a squad? Each description has slightly different implications.
The number of ways you can combine these different categories is limited only by your creativity. You can stick with the three-word model, but you can also make the team name either shorter and more efficient or longer and more descriptive. Here are 15 examples of how you can combine these words:
- Client Support Team
- Customer Success Heroes
- Community Success Advocates
- Customer Achievement Champions
- Community Support Gurus
- Client Advocacy and Success Team
- User Support Gurus
- Customer Relationship Builder
- Customer Help Representatives
- Support Squad
- User Champions
- Client Service and Success Consultants
- Customer Help Specialists
- Community Care Team
- Client Service Representatives
Names for Customer Service Agents
Once you have a catchy name to pull together the entire customer service team, it’s time to get more fine-grained with some creative titles for individual positions on the team.
The first point to consider is how much you want to emphasize or deemphasize hierarchy – both internally, and in interactions with customers. Words like assistant, associate, manager, supervisor or leader denote a specific place in the hierarchy while terms like agent, partner and advisor are more egalitarian.
The title of an individual role can also indicate what aspect of customer service the role involves.
Tech support role titles, for example, often emphasize technical expertise and competence – think of Apple’s tech support “Geniuses,” which have become a part of Apple’s brand. Along these lines, descriptors you might consider include technician, specialist, guru, engineer, whiz, expert and professional. These can give rise to names like Technical Service Specialist, Tech Support Whiz or Client Support Technician.
Account management roles, on the other hand, are less narrowly focused. Because account managers juggle several types of day-to-day tasks, an effective account management job title can communicate the position’s overarching goal. That might be account growth, customer relations, account success or customer engagement, all of which are phrases that can be the foundation for account management job titles.
Businesses are increasingly recognizing the importance of customer experience roles, and job titles for these positions frequently put the focus on the customer. Customer success, customer experience, customer advocacy and customer happiness are some different ways of describing what people in these roles do.
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Notice that to some extent, the job titles you choose flow from what functions of customer support you decide to emphasize. For example, customer success can be a subcategory of account management or vice-versa – or, the two teams can be independent. Even if the responsibilities of the two types of roles overlap, the name you opt for frames the end goal behind the position differently.
Whatever creative customer service job titles you choose, think about how these names fit with the structure of your company’s customer support department. If the department includes a larger number of more specialized roles, job titles can help make detailed distinctions in who is responsible for what. If there are fewer roles, each with a wider range of responsibilities, job titles can provide coherence by indicating what the binding purpose of each role is.
When it comes down to it, the team name and job titles you choose are inseparable from your understanding of what your customer service team aims to accomplish and how it functions.
For this reason, while a job title is “just” a label, it’s definitely a label that deserves some reflection. That’s because it’s ultimately a label that clarifies how the responsibilities of a particular job fit into the larger mission of your company, a point that’s in no way trivial!