4 Auto Reply Messages for Business & Support — Samples & Best Practices

Auto replies are useful for a variety of situations. For when people dare reach out to you during your holidays; for customer support enquiries; or for people who are simply swamped with emails.

But what does a professional auto reply message look like? No matter the scenario, every auto reply should contain below 4 best practices. Here are some examples that you can tailor to your own case.

1
Set expectations

One main point of auto replies is setting expectations. When can the other side reasonably expect an answer? In a research on the psychology of waiting lines, it's shown that a known wait feels shorter than an unknown wait.

Unknown waits feel longer than known waits, which also applies for auto reply messages.

But especially in customer support, you find many auto reply emails lacking a specification about the estimated time to response. "We'll get back to you as soon as possible" isn't very reassuring.

Instead, underpromise and overdeliver. For example by specifying that you'll "get back within 24 hours", and responding within just a few hours.

A common mistake in out of office replies is stating that you might check your email now and then. That resolution is easily neglected when sipping Daiquiris on a tropical beach. So instead of giving false hopes, again it’s better to underpromise and overdeliver: "I won't be able to check my email until my return."

2
Add transparency

Transparency is another valuable ingredient to add to auto replies. This is mainly due to the power of the because justification. In a famous Harvard University study, the researchers asked people waiting in line to print whether they could cut in line. They used three variations of the question:

  1. "Hello. I have 5 pages. May I use the machine?"
  2. "Hello. I have 5 pages. May I use the machine, because I'm in a rush?"
  3. "Hello. I have 5 pages. May I use the machine, because I need to print?"

Option 2 (94% success rate) naturally beats option 1 (60%); you can empathize with someone in a rush. The real surprise came from the minimal difference between options 2 (94%) and 3 (93%).

Infograph showing the study results, which influences our auto reply message sample for business.

This study shows our lenience towards lame excuses. Which also showed up in the abovementioned research on the psychology of waiting lines. Besides known waits feeling shorter than their unknown counterparts, explained waits felt shorter than unexplained ones.

This suggests that for out-of-office emails, instead of stating that you're on holidays and will check your emails again on a specific date, you could go further and indicate specifically why you're not able to check your emails. Say, because you're sailing and have no access to internet.

For support auto replies, it works to indicate what happens to the customer request. For example: "Thanks for reaching out! Our support team will look at it and forward to the most suitable person."

Such a sentence also plays into the labor illusion. In this Harvard research, participants were asked to rate a search website for airline flights. Website A showed instant results, while website B took 30 - 60 seconds to show results. Website B, however, showed all the websites that were being crawled.

Even though it took longer, website B received higher ratings. This shows the power of transparency, of seeing the work that goes into solving your request.

3
Include alternative contact options

A third must-have element of any auto reply is a section for alternative contact options. For out of office replies that means offering the email address of a colleague or your generic support team. For support auto replies that means adding info about other contact options, like live chat or a phone number.

4
Speak like a human

Even more than with normal emails, in autoresponders many have the tendency to use overly 'professional' language. I imagine that's because you don't know who it will be sent to, but ‘unhuman’ language is never a good idea.

The latest example from an autoresponder I received: "I will endeavour to get back to you as soon as I can." Endeavour? Who talks like that?

Customer support sample

Hi,

Thanks for reaching out! Our support reps will check your message and forward to the best person when necessary. We'll get back to you within 48 hours.

If your issue can't wait, you can also reach us via live chat on www.website.com/en/ or call 555-555-5555.

Best regards,

[Your name]

Out of office sample

Hi,

I'm enjoying a holiday at sea and will be off the grid until the 15th of January! I'll get back to you that week. You could also reach out to my colleagues via support@email.com.

Thanks for your patience and talk to you then!

Best regards,

[Your name]

Sample for busy people

I hadn't considered an alternative scenario for auto reply messages until I read Tim Ferriss' bestseller The 4 Hour Work Week, which shares strategies and tactics for 'escaping the 9 to 5'. Since emails are a notorious waste of professional working hours, Tim makes extensive use of autoresponders. This is a sample from the book that he claims has worked across 30+ languages:

Greetings, Friends [or Esteemed Colleagues],

Due to high workload, I am currently checking and responding to e-mail twice daily at 12:00 P.M. ET [or your time zone] and 4:00 P.M. ET.

If you require urgent assistance (please ensure it is urgent) that cannot wait until either 12:00 P.M. or 4:00 P.M., please contact me via phone at 555-555-5555.

Thank you for understanding this move to more efficiency and effectiveness. It helps me accomplish more to serve you better.

Sincerely,

[Your name]

If you're looking to add a little humor in the mix, have a look at examples of funny auto reply messages by Yesware and Barry Moroney.